Sanyu, you've built something special: a niche few salons nearby offer, a story people trust and a perfect 5.0 on Google from 17 reviews (30/10/2026). This page starts with what's already working, then shows small, free changes that help more people find you and book. 🤎
Made for NYU Skin Studio, Beckton E6. Research checked 30/10/2026 to 01/11/2026.
Every step before your sale, in order, with a box to tick for each one. Your offer is already live in Acuity, so you’re off to a lovely start.
Open your sale plan
0 of 0 tasks done
Before any changes, here is what you've built. Every point below was checked between 30/10/2026 and 01/11/2026 against your website, Acuity, Google, Instagram or another public page.
With regular treatments and home care, I really don't need to wear foundation anymore.
Your About page shares your own journey with hyperpigmentation caused by PCOS, with a year of your own skin photos.
Why it mattersClients trust someone who has lived what they are living. It is one of the strongest kinds of proof a small studio can have.
Herbal peels and Korean cosmeceuticals, backed by a deep understanding of melanin-rich skin.
When we asked Perplexity, an AI search tool, for a Korean herbal peel near Beckton (31/10/2026), it said it couldn't verify a clinic near Beckton offering a Korean herbal peel
. You offer exactly that.
Why it mattersA clear specialism gives people a reason to travel to you, and makes you easy for Google and AI tools to describe.
5.0
From 17 Google reviews (30/10/2026). Reviewers mention customised facials, microneedling, acne treatment and clear skin.
Why it mattersA 5.0 average from 17 reviews means every one so far is five stars. Google says the number of reviews helps decide who shows in Maps, so each new one helps.
...as soon as I walked into her studio, she instantly made me feel relaxed and safe. I knew I was in the right hands.
Leia, in a review on your homepage
Why it mattersFirst-timers who feel nervous about peels on darker skin are looking for exactly this feeling.
No credit checks. No hidden fees.
Why it mattersThese are real reasons for local clients to choose you. They deserve a place near the top of your pages.
1,960plays on your best recent Instagram reel, about four times your 473 followers (30/10/2026)
You already invite people to DM PEEL
and PLAN
, and on 31/10/2026 Bing ranked your Instagram first for korean herbal peel east london
.
Why it mattersPeople can see you, your room and your results before they book, and it costs nothing.
£99one face herbal peel£270a course of three
Both are already live in Acuity, and your Instagram has been inviting people since 02/10/2026.
Why it mattersThe hardest part is done. A page on your site and a few details finish it.
Why it mattersClients from across East London can reach you easily, and local mentions like these help Google trust you.
Cream and olive, Tenor Sans headings, and calm photos of your own studio and clients. It feels like a real studio, not a template.
Why it mattersA calm, consistent look feels trustworthy, so every design on this page keeps yours exactly.
because good skin shouldn't be gatekept
, Why keep us a secret?
and If it's inclusive to melanin, it's inclusive to all.
Why it mattersWarm, funny and real, so visitors meet a person, not a brand.
Corrective treatments from £120. Advanced Korean Herbal Peel from £180.
Why it mattersShowing your prices builds trust and saves you answering the same question.
From Treatments, Begin Your Journey
then Book
reaches a time slot, and Acuity offers a waitlist when no time suits.
Why it mattersEvery extra step can lose people. Yours is already short.
Not sure where to begin? Start with a consultation
, plus a £20 virtual consultation by WhatsApp video call and a free patch test.
Why it mattersNervous first-timers can start small and get to know you first.
3 video testimonials, 6 written reviews and real before-and-after photos.
Why it mattersVisitors meet real clients and real results before they decide.
5 FAQs on your Treatments page: where you are, how long results take, sensitive and melanin-rich skin, teens, and men.
Why it mattersIt answers worries before anyone has to ask, and Microsoft advises plain questions and answers for showing up in AI answers such as Copilot.
Your Do's and Don'ts page covers daily SPF, keeping hands off, and hair removal timings.
Why it mattersIt shows your expertise and care after the appointment, not just during it.
What are your skin concerns?
, treatment tick boxes, and How did you hear about NYU Skin Studio?
Why it mattersYou know what someone needs, and where they found you, before you reply.
47 products, plus e-gift cards at £50, £100 or £300.
Why it mattersA gift card brings someone new to you through a person who already loves your work.
The technical foundations are solid, so most of what's left is words, not rebuilding.
100out of 100 for search basics
95out of 100 for accessibility
Google PageSpeed on phones, homepage and Treatments page, 30/10/2026. Both are automatic checklists of things like page titles, descriptions and links Google can follow. Speed is scored separately and has more room to grow (step 9). For accessibility, PageSpeed flagged text contrast and heading order, both easy fixes.
Your new sign-up gift, “Skin dos and don’ts”, designed as 13 slides in your own cream and olive.
Every one is free, and most take minutes. Each helps the people who already want to book you, or helps Google send you new ones.
Start here
Your homepage already invites people to book the NYU Correct peel. Point the button at that peel's booking list: today it asks Acuity for a "NYU SKIN MOT" category that isn't there, so people land on the full list instead.
You already show your prices, which clients love. Two just need a refresh: NYU Lift says "from £85" but books at £150, and the £55 lash lift can't be booked in Acuity yet. NYU Renew's "from £85" is the per-session price of the £255 course of three, so simply say so.
When every listing agrees, Google and AI tools are more likely to recommend you with confidence. Right now five sets of opening hours (your website, Google, Apple Maps, Treatwell and Fresha, and the hours picture in Acuity) and seven spellings of the name are live, so picking one makes a real difference.
Your 5.0 rating is a wonderful start. Add your phone, services with prices and photos, set the hours you chose in step 3, then send each client one WhatsApp asking for a review. Clinics in Google's map results for local searches had 28 to about 1,500 reviews on 30/10/2026, so every new one moves you closer.
Black Friday sign-ups are precious. The homepage form's code still carries Squarespace's "needs a storage option" note. It may be harmless, and one test sign-up with your own email settles it. If it doesn't arrive, choose Squarespace in the form's Storage tab (free on every plan); a MailerLite Free form can replace it later.
Before Black Friday (27/11)
Black Friday shoppers check returns before they buy. UK rules give online shoppers a refund if they cancel within 14 days, so "store credit only" needs a refresh for shop orders. The UK privacy regulator (the ICO) also expects a cookie banner that asks before the Meta (Facebook) tracking code runs.
Your £99 peel and £270 course of three are already live in Acuity. Just add the number of places, the gift and the last date to use sessions.
Then, over the next month
Bing's results feed Microsoft Copilot's answers. On 31/10/2026 Bing still showed Squarespace's built-in address instead of yours, and a free Bing Webmaster Tools account is the way to fix that.
Your photos are lovely; they are just very large files. Resizing them makes the page quicker on phones, where it scored 39 and 47 out of 100 for speed (the page is about 8 MB).
In the treatment searches we checked, the clinics that won had one page per treatment, with its price. You already have the treatments, prices and FAQs to fill them. See the design in Your website, improved.
The numbers behind the plan, each with its date and source.
Your site already has the hard parts: your look, your photos, your prices and booking that works. What will bring more bookings now is mostly words. So everything here starts with the words: what each page says today, what it could say, and why that helps.
Each one takes a minute or two. Page titles and descriptions live in each page's settings, under SEO; everything else is click and type. Today's words are from your live site, checked 31/10/2026 and again 01/11/2026.
Homepage titleShown in Google and the browser tab
TodayNYU SKIN STUDIO | Transform Your Skin Today
NewKorean Facials and Herbal Peels in Beckton - NYU Skin Studio
Says what you do and where, in the words people type into Google.
Homepage descriptionThe grey text under your name in Google
TodayDiscover personalized skincare treatments at NYU Skin Studio, blending Korean science and African botanicals for all skin types. Book now for radiant results.
NewFacials and Korean herbal peels for melanin-rich skin at Gallions Reach Shopping Park, Beckton E6. Hyperpigmentation, acne and scarring care. Book online.
Tells the right people nearby that this is for them, so they click.
Homepage main heading
TodayOur Mission
NewHerbal peels and Korean skincare for melanin-rich skin in Beckton, East London
Google reads the main heading first. "Our Mission" stays as a lovely section title further down.
Homepage button
TodayBook now
NewBook the NYU Correct peel
Names what people get, and opens the NYU Correct list straight away.
Top strip on every pageThe announcement bar
TodaySkincare That Works With Your Skin - Shop Online
NewBlack Friday: 3 face herbal peels for £270. Booking closes 30/11/2026 at 23:59.
Everyone sees this first, so it can point at something they can book today. Your lovely tagline can live in your heading.
Aftercare page title
TodayPrivacy Policy 1
NewFacial and Peel Aftercare: Do's and Don'ts - NYU Skin Studio
On 30/10/2026 Google showed this as the first extra link under your name, so it can show off your aftercare instead.
Book Now page title
TodayNyu Skin Studio Payment Plans
NewBook a Facial or Skin Consultation - NYU Skin Studio
Google lists this page under your name too. A title that says "book" brings the right clicks.
Treatments page heading
TodayOur Treatments
NewSkin treatments and prices in Beckton, East London
Answers the first two questions a new client has: how much, and where.
NYU Lift price line
TodayTreatments from £85.
NewFrom £150
The price people see is the price they book, which protects the trust your reviews have built.
NYU Renew descriptionTreatments page
TodayOur regenerative treatment plans focus on supporting collagen production
NewHelps skin look smoother and more even, for acne scarring and texture
UK advertising guidance says collagen claims need very strong evidence, so describing how skin looks is the safer choice, and it reads warmer.
Before-and-after photo descriptionsThe hidden "alt text" on each image
TodaySide-by-side photos of a woman before and after skincare, showing improvements in skin clarity and texture.
NewBefore and after NYU Correct herbal peel on melanin-rich skin, 3 sessions
Today's descriptions read like automatic captions and never name the treatment. They are read aloud to blind visitors and help your results show in Google Images. You to confirm the treatment and sessions for each photo.
Phone numberContact page and footer
TodayPhone: 07544147057
NewWhatsApp us: 07544 147057
Linked to wa.me/447544147057, one tap on a phone opens a chat with you. No copying numbers.
Each design starts with its words, then shows them in your own look. Switch between phone and computer to see each one at that size.
Already good: you open with a real concern and a real treatment, and you offer a way to spread the cost.
Your homepage says today
NYU Correct
Tired of your stubborn hyperpigmentation? Book our NYU Correct Herbal peel.
Book now or pay later with our interest-free payment plans.
Book now, which opens your full booking list
Our Mission
Suggested new words
Why this helps
Specialist care for hyperpigmentation and uneven tone, inside Bhueti Salon at Gallions Reach Shopping Park. New to peels? Start with a consultation and suitability check.
NYU Correct from £120Face herbal peel £180
Already good: your treatments are grouped by skin concern, and Not sure where to begin? Start with a consultation
is perfect. Keep it.
Your Treatments page says today
Our Treatments
Personalised skin treatments designed to support acne, hyperpigmentation, skin regeneration and age management.
Treatments from £85.
Korean Lash Lift £55and
Korean Lash Lift + Tint £65
Begin Your Journey
Suggested new words
Why this helps
Already good: you already have everything this page needs: prices, aftercare, FAQs and real client photos.
Today
Advanced Korean Herbal Peel from £180.
Suggested new words
Why this helps
Treatments / NYU Correct / Herbal peel
Our signature herbal peel, part of NYU Correct, planned around melanin-rich skin at Gallions Reach Shopping Park, East London.
Our signature herbal peel uses a blend of natural herbs (brand: OrganoPEEL, you to confirm the brand wording). It is designed to support concerns such as hyperpigmentation, melasma and acne. The body peel is suitable for the back, chest or arms.
Visible peeling usually happens over several days. You to confirm: how many days a typical client sees
Clients with dark marks, melasma or uneven tone, with a particular focus on melanin-rich skin. A consultation and suitability assessment are required before your peel.
Please tell us, and you may need to wait or choose another treatment, if you:
We'll recommend a plan at your consultation. Concerns such as hyperpigmentation and melasma often take 6 to 12 months of consistent treatment, home care and daily SPF.
You to confirmThe usual course length you recommend for the herbal peel.
No peel is free of risk on any skin. What lowers the risk is the right treatment for your skin, good preparation and strict sun protection afterwards. That is why we assess every client first and offer a patch test.
Many clients notice changes in glow, hydration and texture within the first few weeks. Hyperpigmentation and melasma take longer, often 6 to 12 months of consistent treatment, home care and daily SPF.
Inside Bhueti Salon, Unit 18, Gallions Reach Shopping Park, 3 Armada Way, London E6 7ER. There are 4 hours of free parking nearby, and you'll get directions by email when you book.
To keep the studio calm, we ask that guests only attend if they are a parent or guardian with a minor, or supporting someone with additional needs.
We are a skin studio, not a medical provider. If a mark is new, changing or worrying, please see your GP.
Already good: your story is honest and memorable, and If it's inclusive to melanin, it's inclusive to all.
is a brilliant line.
Your About page says today
Sanyuand
(Pronounced San-Yoo)
your NYU Skin Studio skin facialist
Suggested new words
Why this helps
Pronounced San-Yoo. Founder and your skin facialist.
My skin journey started with hyperpigmentation caused by PCOS, and a bathroom shelf full of DIY masks, turmeric mishaps and every "natural remedy" you could think of.
My sister introduced me to Korean skincare just before lockdown, and I never looked back. Travelling, I also saw how botanicals, eating habits, climate and daily routines all play a part in skin health.
So I created NYU Skin Studio: Korean science, natural botanicals and real routines, with a particular focus on melanin-rich skin that's too often overlooked. I still have my ups and downs, but with regular treatments and home care, I really don't need to wear foundation anymore.
If it's inclusive to melanin, it's inclusive to all.
"Sanyu was absolutely wonderful! I was admittedly having a bad day before my appointment but as soon as I walked into her studio, she instantly made me feel relaxed and safe."
The salon has a private space for hijab-wearing clients, and appointments are managed so everyone feels comfortable.
Interest-free plans with no credit checks and no hidden fees. Klarna and Clearpay too. How payment plans work
Teens come with a parent or guardian for their first treatment. Men are welcome when referred by an existing client.
Already good: your offer is already live in Acuity, and your Instagram has been inviting people since 02/10/2026.
Today
Don't miss our Black Friday Early Access appointments, with DM
PEEL.
BLACK FRIDAY EARLY ACCESS!and
Limited appointments available.
Suggested new words
Sometimes one treatment is the start, not the whole plan.(your own Instagram line)
Why this helps
Sometimes one treatment is the start, not the whole plan. So this Black Friday the offer is a course of three, planned with you around your skin.
Booking closes Monday 30/11/2026 at 23:59. Places are limited: you to confirm the number of places
Already good: because good skin shouldn't be gatekept
is so you. We kept it.
Your homepage says today
Join Our Mail List
Be the first to know about new treatments, product drops, and exclusive offers (because good skin shouldn't be gatekept).
Sign Up
Join Our Community, 10% off with code WELCOME10, and
We respect your privacy.
Suggested new words
Why this helps
Because good skin shouldn't be gatekept. Nine dos and seven don'ts for melanin-rich skin, checked against NHS and dermatologist advice, plus skin tips, treatment news and offers about twice a month.
Your guide is on its way. If it's not there in a few minutes, look in your spam folder.
Mockup: nothing is sent. On the live site this form would connect to MailerLite (recommended free plan) with double opt-in.
Already good: your address, email and WhatsApp number are on every page, and the Instagram and TikTok icons go to your real accounts.
Your footer says today
Bhueti Salon, Unit 18, 3 Armada Way, Gallions Reach Retail Park, E6 7ER
07544147057 (WhatsApp Only), as plain text
NYU SKIN STUDIO® | ALL RIGHTS RESERVED.
Suggested new words
Why this helps
Sanyu, the hardest part is already done: your £99 herbal peel and £270 course of three are live in Acuity. This plan gets everything else ready, in the right order, across your website, email, Instagram, Google and WhatsApp. One small tick at a time, and you’ll arrive at Black Friday calm and ready. 🤎
0 of 0 done
Getting your ticks ready…
Today is .
Every due date moves with it and your ticks stay, so you can reuse this plan for Christmas gift cards or a January offer. Mondays work best, like the Black Friday plan. For a new sale, swap in that sale’s words as you go.
You already give a free guide away, which is a lovely habit. Here is a new one: “Skin dos and don’ts”, rebuilt as 13 designed slides in your cream and olive. The same slides work as a PDF for email sign-ups and as images for Instagram. It replaces “Ten ways to achieve radiant skin at home” as your sign-up gift.
Swipe, tap the arrows or use your arrow keys.
A gift people will keep, and a warm reason to join your list.
Every rule was checked against trusted health sources on 31/10/2026, then checked again on 01/11/2026. Each tip slide names its sources, and the last slide lists them all.
It makes no treatment promises and names no brands. Daily SPF is explained through dark marks and even tone, where UK and US advice agree.
A free guide gives people a clear reason to sign up. Because this one is written for melanin-rich skin, the people it draws in are the people your studio is for. Once they join, your offers and news reach them by email.
“We typically use this email trigger to send lead magnets to people who request them.”MailerLite, on its “Completes a form” automation, 02/06/2026
A lead magnet is simply a free gift like your guide, so it can arrive the moment someone signs up. MailerLite’s Free plan includes sign-up forms and automations (emails that send themselves) for up to 250 subscribers and 2,500 emails a month (checked 01/11/2026).
One set of slides, five ways to reach people. Nothing here costs money.
Get the free guide: Skin dos and don’ts. Line:
Nine dos, seven don’ts, checked against NHS and dermatologist advice. Plus skin tips and studio news about twice a month. Unsubscribe any time.Button:
Send me the guide.
You already answer skin questions beautifully, every day, in your DMs and in the treatment chair. A blog simply writes your best answers down once, on your own website, where Google, AI tools and new clients can find them at any hour.
In plain terms, a blog is a set of articles on your own site. Each one answers one question your clients ask, in your voice, with the facts checked. On Squarespace you add one blog page, once; after that, each article is pasted in, given a photo and published. Blogs aren't on Squarespace's list of paid-extra "premium features", so every plan includes them (Squarespace help, checked 01/11/2026). Your plan calls yours the Skin Journal.
Someone asks GoogleA real question Google suggests to people in the UK.
They find your answerCalm, sourced, and written by you.
It points to the right treatmentMost articles lead on to the treatment that fits.
They book with youAlready trusting you before they arrive.
The search in step 1 is one Google suggested on 31/10/2026, and the consultation is your real £45 one on Acuity. Along the way, some readers will also join your list for the free guide, or send you "PLAN" on Instagram.
People search questions long before they book. When we checked on 31/10/2026, small clinics' and studios' own articles often won question searches like these. For "herbal peel vs chemical peel dark skin", all five top results were blog posts.
Google UK checks, 30/10 and 31/10/2026
A careful answer lets people meet your knowledge and your voice first. Google asks site owners whether their content is "written or reviewed by an expert or enthusiast who demonstrably knows the topic well", and says it gives "even more weight" to trustworthy content on health topics. Your first-hand experience is exactly that.
Google Search Central, Creating helpful content, updated 05/10/2026
For "is it safe" and "how" questions, Google's AI summaries (the AI Overviews written above the results) mostly quoted US dermatology sites, YouTube, Healthline and WebMD when we checked. A UK article for melanin-rich skin that cites the NHS and dermatologists could fill a real gap. Google says "There are no additional requirements to appear in AI Overviews or AI Mode".
Checks 31/10/2026; Google, AI features and your website, updated 10/12/2025
Each article becomes a carousel, a reel and a link in your monthly email. You already make warm, useful carousels, and your best recent reel reached 1,960 plays. Articles give that talent a home that lasts.
Instagram, checked 30/10/2026
Local guides, beauty writers and community pages link to helpful answers, not to price lists. Links matter: Ahrefs names "The page has no backlinks" as one of the three reasons pages get no Google visits.
Ahrefs, search traffic study, 01/12/2023
When someone asks about downtime, patch tests or what a consultation involves, reply with the article link. Your answer is already written, with the booking button underneath. More time for clients, less typing.
Your DM words "PEEL" and "PLAN" already start these chats
A specialist niche, a real founder story, and first-hand experience of exactly these questions on melanin-rich skin. Google and readers both look for first-hand experience. You have it in abundance; the Skin Journal just puts it where people can find it.
Here is the honest picture. We haven't seen any visitor numbers for your website, and from outside your accounts we can't tell whether Google Search Console (Google's free tool that shows the searches you appear for) is connected. So there is no forecast from your own data, and anyone quoting a firm number today would be guessing. What we can share is what published studies found, a calculator to try your own what-ifs, and how you will see real numbers soon.
Every quote below is word for word from the source named, fetched on 01/11/2026.
“Some changes might take effect in a few hours, others could take several months. In general, you likely want to wait a few weeks to assess whether your work had beneficial effects in Google Search results.”Google Search Central, SEO Starter Guide, updated 10/12/2025
For you: judge each article after a few weeks, not a few days. Search rewards patience, and patience is free.
“Crawling can take anywhere from a few days to a few weeks.”Google Search Central, Ask Google to recrawl your URLs, updated 10/12/2025
For you: Google may take a little while just to notice a new article. Search Console lets you ask it to look, and Instagram and email can send readers on day one.
“6.11% of them made it to the top 10 within 1 year.”
“40.82% of pages that ranked in the top 10 did so within 1 month.”Ahrefs (Patrick Stox), How long does it take to rank in Google?, 15/05/2025. The first figure is for 2 million new English pages created in October 2023.
For you: most new pages, on any website, don't reach Google's first page within a year. That's why your plan aims at narrow, specific questions. Of 28 question searches we checked for your topics on 31/10/2026, 13 had small clinics and independent pages filling most of the top five.
“96.55% of all pages in our index get zero traffic from Google”Ahrefs, search traffic study of about 14 billion pages, 01/12/2023. For pages Google has found, it gives three reasons: no search demand, no backlinks (links from other websites), and not matching what the searcher wants.
For you: your plan is built around all three. Almost every topic is a question people really type, written as the kind of page that wins it, with a reason for other sites to link.
“Ranking #1 is worth 84% less on a page with an AI answer than on one without: 3.6% versus 22.6%.”First Page Sage, Google click-through rates by ranking position in 2026, 22/09/2026. A US marketing agency's study of Google data from its client and panel websites, March to August 2026, weighted to US searches. Ahrefs found the same direction: "the presence of an AI Overview now correlates with a 58% lower average clickthrough rate for the top-ranking page" (04/02/2026). An older Backlinko study put the top result at 27.6% (updated 16/04/2025).
For you: studies disagree, and AI summaries now take many clicks on question searches. The bright side: being the source an AI answer quotes is a way in too. First Page Sage found the first source cited in an AI answer was clicked 5.2% of the time.
“72.9% of pages in Google’s top 10 are more than 3 years old”Ahrefs (Patrick Stox), same study, 15/05/2025. It also found "The average #1 ranking page is 5 years old".
For you: good articles keep working for years. Every one you publish is an asset that grows quietly while you look after clients.
Change any number and the sum updates. The click rates come straight from First Page Sage's 2026 table. Everything marked "example" is a made-up starting point for you to change.
Visits a month from Google, for these articles
5a month
12 articles × 50 searches × 0.8% = 4.8
With no AI summary on the page: about 35 a month.
Click rate used: 0.8% for 3rd place with an AI summary. First Page Sage, 2026, weighted to US searches. UK rates may differ.
| Place | AI summary | No AI summary |
|---|
If the numbers look small, that is normal for a new website, and it isn't the whole story. These are people reading about exactly what you specialise in, before they choose where to go. And every article also works on Instagram, in your emails and in your DMs from the day it goes live.
Google needs time to find a new page: "Crawling can take anywhere from a few days to a few weeks."
What to do: share each article on Instagram, in your email and in DMs the day it goes live. Those readers arrive straight away.
Of pages that reached Google's top 10 in the Ahrefs study, 40.82% got there within a month. Search Console starts showing which questions each article appears for.
What to do: at about six months, refresh any article not yet on page one. Ahrefs: "After ~6 months, you may want to look at updating your content if you're still not in the top 10."
Google says some changes "could take several months", and most top results are older pages: 72.9% are more than 3 years old.
What to do: keep going, two articles a month. Each one adds to the last, and the oldest keep working.
Small, steady and local is how small studios win: two good answers a month, each one pointing to a treatment you're proud of.
Two articles a month, on Tuesdays, from 10/11/2026 to 20/04/2027. The first three are already written and sourced. Each one answers a question people really ask, and leads readers on to a treatment, your shop or your booking page. When your new treatment pages go live, each article links to them too.
Written, ready to pastePlanned, with a brief
Tue 10/11/2026 Written
Tue 17/11/2026 Written
Tue 01/12/2026 Written
Tue 15/12/2026
Tue 05/01/2027
Tue 19/01/2027
Tue 02/02/2027
Tue 09/02/2027
Tue 02/03/2027
Tue 16/03/2027
Tue 06/04/2027
Tue 20/04/2027
Here is how your Skin Journal could look, in your own colours and photos. The home page leads with your newest article and invites readers to get your free guide. The article page is Post 3 in full, with a small sign-up card part-way down and a fuller one at the end. Try the forms: they check the email and say thank you, and send nothing.
Your newest article leads, with your own photos. Below the articles, your free guide invites readers onto your list, and a calm booking line sits underneath. Squarespace lets you add sections like these above and below the blog.
Calm, honest answers about melanin-rich skin: dark marks, peels, breakouts and everyday care. From Sanyu at NYU Skin Studio in Beckton, E6, with the facts checked against NHS and dermatologist advice.
The spot went in a week, but the mark it left is still there months later. Here is why that happens more on melanin-rich skin, and what dermatologists say actually helps.
Read the articleNobody at our studio gets a herbal peel on a first impression. Here is what happens at the consultation, why we ask what we ask, and the questions worth putting to any clinic.
Herbal or chemical, the name tells you less than you would hope about how a peel will suit melanin-rich skin. Here is what each one is, what the research says, and who should wait before anyone peels their face.
Nine dos, seven don'ts, checked against NHS and dermatologist advice. Plus skin tips and studio news about twice a month, and new Journal articles as they come out.
Check your inboxYour guide is on its way. If you can't see it, have a look in spam. (Preview: nothing was sent.)
Book a skin consultation, or send "PLAN" to us on Instagram.
Book a consultationThe dark marks article in full. A small sign-up card follows the part that explains why marks linger, and a fuller one sits at the end. Two small spots are marked for you to confirm before it goes live.
The spot went in a week. The mark it left is still there months later. You are in good company: the American Academy of Dermatology (AAD) says dark spots and patches are among the most common reasons people with darker skin tones see a dermatologist.
That mark is usually post-inflammatory hyperpigmentation, or PIH: extra pigment left behind after skin has been inflamed. The British Association of Dermatologists (BAD) says PIH is more common in darker skin types and that the darkening is usually temporary.
The AAD explains what sets it off. When something irritates or injures medium to dark skin, the skin makes extra melanin, the pigment that gives skin its colour. A pimple clearing is one trigger. So are cuts, burns, insect bites, some medicines, hormonal changes such as pregnancy, and skin or hair products that irritate.
The NHS lists "changes to your skin colour and texture, or scars where you've had spots" as a symptom of acne itself. It also notes that raised spots may look brown or purple on brown and black skin, where they would look pink or red on white skin.
Then there is the loop many people get stuck in. New spots make new marks while the old ones are still fading. The AAD's acne advice for skin of colour says the dark spots "can last much longer than the acne", and that treating acne early lowers the risk of dark patches and of keloids, a type of raised scar. Sunlight is the other half of the loop: the AAD calls sunscreen the start of effective treatment, because it can stop new dark spots forming and help clear existing ones.
A dark mark changes the colour of your skin. A scar changes its surface. The NHS gives shallow holes in the skin (ice-pick or boxcar scars) as an example of acne scars, and the BAD adds raised, lumpy scars, including keloids, and lighter patches as well as darker ones. Marks and scars need different help.
The same review of PIH says procedures such as chemical peels may help marks that will not shift, and warns that any treatment needs care to avoid irritation that could make PIH worse. That is how we see it too: treatment does most once the cause has calmed down and SPF is a daily habit. Our NYU Correct programme focuses on pigmentation and uneven tone, and our NYU Clear programme on breakouts and congestion (Treatments page). Be patient: pigmentation often needs 6 to 12 months of consistent treatment, home care and daily SPF, as our Treatments page says. If you are weighing up a peel, our guide to herbal and chemical peels on darker skin covers the risks.
The AAD says a mark a few shades darker than your skin usually fades within 6 to 12 months once the cause has stopped. Deeper colour can take years.
A GP can treat the acne behind them, and can prescribe creams such as tretinoin and adapalene or refer you to a dermatologist (NHS acne page). The BAD says chemical peels, microneedling and similar treatments for acne scars "are not routinely available on the NHS".
We decide that at your consultation.
You to confirmWhich treatments you offer during breakouts, so this answer matches your terms page.
Book a consultation and we will look at what is causing them before suggesting anything. Prefer to talk from home first? Our 15-minute virtual consultation by WhatsApp video call costs £20.
Get the free guide: Skin dos and don'ts
Nine dos, seven don'ts, checked against NHS and dermatologist advice. Plus skin tips and studio news about twice a month.
Check your inbox. Your guide is on its way. (Preview: nothing was sent.)
This is the form itself, ready to paste into a Squarespace Code block, in your colours and fonts. It sends sign-ups to MailerLite, which is free for your first 250 subscribers. Until you add your MailerLite numbers it runs as a preview, exactly as it does here: it checks the email, says thank you, and sends nothing.
Nine dos, seven don'ts, checked against NHS and dermatologist advice. Plus skin tips and studio news about twice a month.
Your guide is on its way from NYU Skin Studio. If the first email asks you to confirm, tap the button and the guide will follow. Can't see it? Have a look in your spam or promotions folder.
Preview only: this form is not connected to MailerLite yet, so nothing was sent.
Live preview of the form code. Try it with any email.
The dark marks article is written and sourced, ready for 01/12/2026. Copy it, paste it into a new Skin Journal post, then fill in the two spots marked CONFIRM. Posts 1 and 2 are written too, in your blog plan report.
dark-marks-after-spots-melanin-rich-skinLines starting ## are main headings and ### are smaller ones: set them with the text toolbar, then delete the hashes. A web address in brackets after some words is a link.
Working tools you can paste into your website. Clients use them on their phones before they book, so they arrive at their consultation knowing what to ask. The camera tools keep photos on the client's own phone: nothing is uploaded or stored by you.
This preview page can't open a live camera, so each camera tool starts with a sample photo (Gideon Hezekiah, Unsplash). On a phone, "Take a photo" opens your camera app instead. On your real website the live camera works.
To add one: in Squarespace, edit a page, add a Code block, paste the tool's code and save. JavaScript in Code blocks needs the Core, Plus or Advanced plan. Log out to check it, because code sometimes doesn't show while you're logged in. Squarespace help
Fully playable right here, no camera needed. Its notes are checked against the NHS, the British Association of Dermatologists, the British Skin Foundation, the American Academy of Dermatology and your own aftercare page, with each source named under its note, and it ends with "Send my routine to Sanyu" on WhatsApp.
Tap the products you already use. They line up into a gentle morning and evening routine, with kind notes checked against NHS and dermatologist advice.
Tap everything you use, even the odd one out. Tap again to take it off.
Morning
Evening
Gently set aside
Where each product sits is a gentle starting point, not a rule. Sanyu can tailor this at a consultation.
Send your routine to Sanyu on WhatsApp and she’ll take a look, or book a consultation for a plan made for your skin.
Send my routine to Sanyu Book a skin consultation15 minutes on WhatsApp video (£20), or 45 minutes in the studio (£45).
General information, not medical advice, and nothing you tap leaves your phone unless you send it. If you have a skin condition, or a mark that is new or changing, please see your GP. Sanyu can tailor all of this at a consultation.
A friendly selfie booth for consultations. A face guide, a light meter and a screen light help clients take a clear, evenly lit photo. It checks light and sharpness only, never skin.
Take a clear, evenly lit selfie for your consultation. Good light lets Sanyu see your skin as it really is.
Checking how even the light is
Waiting for camera permission. If nothing happens, .
This is a sample photo, so you can try the steps.
Take a photo with your phone's camera app, or choose one you already have.
Shown the way others see you, not mirrored. This checks the photo only, not your skin.
Your photo stays on your phone. Nothing is uploaded or sent anywhere.
Clients tap their photo to mark what they'd like help with. They get a note to send you on WhatsApp or Instagram, a suggested starting treatment from your menu, and a booking button.
Mark the areas you would like help with. You get a short note to send Sanyu before your consultation.
For the clearest photo, use Glow Check first. Or add one here.
Fit your face inside the oval, then tap the round button.
Tap the photo where you notice dark spots or hyperpigmentation. Tap a pin to remove it.
Left and right mean your left and right. Change an area if it is not quite right.
No pins yet.
Example note from the sample pins. Tap the photo to start your own.
Your note builds here as you place pins.
From what you have marked, Sanyu may suggest
Sanyu will confirm at your consultation.
See timesPrefer to talk first? Virtual Skin Consultation
Or paste it into an Instagram DM to @nyuskinstudio. Your photo is not included and stays on your phone. Sanyu will look at your skin with you at your consultation.
Your photo stays on your phone. Nothing is uploaded or saved. This note describes what you see; it is not a skin assessment.
For clients on a course of three peels. A faint copy of the last photo sits over the camera so each photo lines up, then a slider compares any two sessions, so clients can see their journey.
For clients on a course of three peels. Take each photo in the same spot, light and distance, so you and Sanyu can look back over your course together. Your last photo shows faintly over the camera to help you line up.
With your phone's camera app the guide photo cannot show, so stand in the same spot as last time.
Save at least two photos to compare them here.
Your photos stay on your phone, saved only in this browser. Nothing is uploaded.
Delete every photo saved here? This cannot be undone.
Sanyu, here’s a free skin quiz for your website. In about a minute, a visitor answers seven easy questions and gets a starting treatment from your own menu, with your real prices, plus one tap to book it, message you, or get your free guide by email. Have a go below, as often as you like: nothing here is sent anywhere. 🌿
Seven quick questions. You’ll get a treatment from Sanyu’s menu to start with, and why it suits what you’d like.
This quiz is for adults. Under 18? You’re very welcome at a consultation with a parent or guardian.
WhatsApp opens with a short message listing your goal and your result, ready for you to check and send.
Your result and the guide are on their way from NYU Skin Studio. If the first email asks you to confirm, tap the button and they’ll follow. Can’t see it? Have a look in your spam or promotions folder.
Preview only: this quiz is not connected to MailerLite yet, so nothing was sent.
A starting point, not a diagnosis. Sanyu confirms what suits your skin at your consultation, and results vary from person to person. If anything is new, changing or worrying you, please see your GP. NYU Skin Studio does not offer medical advice or services. Prices and lengths come from the NYU booking page, which always has the latest.
Every treatment, length, price and booking button matches your Acuity booking page, read 01/11/2026. Here, the email button runs as a preview and sends nothing.
Squarespace Help, Code blocks (updated 09/10/2026, read 01/11/2026): “To add JavaScript or an iframe to a code block, your site needs to be on the Core, Plus, or Advanced plan.” Your plan is still to confirm.
One page, and a few friendly signposts to it. Each takes a couple of minutes.
Beacons link-in-bio page: your Instagram bio, seen 30/10/2026 (website research, section 01).
When someone taps “Email me my result and the free guide”, they join your list in one of three groups, picked only by their goal. Each group gets two short, kind emails written for it, then your monthly newsletter.
Quiz: even toneDark marks and uneven tone, or marks and texture after spots
Quiz: clear and calmBreakouts, or calmer, less reactive skin
Quiz: glow and firmnessMore glow, or fine lines and firmness
The groups only say which treatments someone would like to hear about. The quiz never sends an answer about health, so no list ever shows who is pregnant, on medicine or has a skin condition. That’s why every email below starts gently and points to a consultation first: it suits everyone in the group.
Each one teaches one useful thing, has one main button, and signs off as you. (FIRST NAME) becomes MailerLite’s name tag. Add your source code to every booking link, as in your email plan.
Email 1. Sends straight away, when someone joins the group.
Subject options: Your skin quiz result, and your free guide ✨ / Here’s your starting point, (FIRST NAME) / Your guide to even-looking skin is here
Preview text: Your result from my quiz, plus Skin dos and don’ts.
Hi (FIRST NAME),
Thank you for taking my skin quiz. You told me you’d like help with dark marks, uneven tone or the marks spots leave behind. That one is close to my heart: I came to this work through my own hyperpigmentation.
On my menu, the treatments made for this are NYU Correct (60 minutes, £120), my signature herbal peel (60 minutes, £180) and NYU Renew (70 minutes, £150). Your result is a starting point, not a diagnosis. I’ll confirm what suits your skin at your consultation.
Your free guide, Skin dos and don’ts, is below. Page 5 is all about dark marks.
From here: one more email from me in a few days, then about two a month.
Speak soon,
Sanyu 🤎
NYU Skin Studio
Button: Download your free guide (GUIDE LINK)
Email 2. Sends 3 days later.
Subject options: Why dark marks hang around on melanin-rich skin / The patient part of even-looking skin / One habit that protects every treatment
Preview text: SPF, hands off, and why patience pays.
Hi (FIRST NAME),
A question I hear a lot: “Why does one spot leave a mark for months?”
On melanin-rich skin, irritation often shows up as colour. The American Academy of Dermatology says a mark a few shades darker than your skin usually fades within 6 to 12 months, and deeper colour can take years.
Two habits make a real difference. SPF 30 or higher with a 4 or 5 star UVA rating, every day: a tinted one with iron oxides also helps block the visible light that can deepen dark patches. And hands off: picking makes marks more likely, and slower to fade.
When you’re ready, a consultation is the best place to start. I’ll look at your skin, talk through what you’ve tried, and plan what suits you. Results vary from person to person.
Speak soon,
Sanyu 🤎
Button: Book a consultation (https://nyuskinstudio.as.me/?appointmentType=95546511, source code EMAIL-QUIZ-TONE2)
Under the button: Prefer to talk from home? The Virtual Skin Consultation is 15 minutes on WhatsApp video for £20.
Email 1. Sends straight away, when someone joins the group.
Subject options: Your skin quiz result, and your free guide ✨ / Here’s your starting point, (FIRST NAME) / Calm, clear and kind: your guide is here
Preview text: Your result from my quiz, plus Skin dos and don’ts.
Hi (FIRST NAME),
Thank you for taking my skin quiz. You told me you’d like help with breakouts, or with skin that’s easily upset. Here, gentle wins every time.
On my menu, NYU Clear (90 minutes, £120) is made for breakouts and congestion, and I tailor it to your skin on the day. If your skin is easily upset, the kindest start is a consultation (45 minutes, £45), so I can get to know it first. Your result is a starting point, not a diagnosis.
Your free guide, Skin dos and don’ts, is below. Pages 6 and 7 cover cleansing and trying new products.
From here: one more email from me in a few days, then about two a month.
Speak soon,
Sanyu 🤎
NYU Skin Studio
Button: Download your free guide (GUIDE LINK)
Email 2. Sends 3 days later.
Subject options: Three gentle habits for calmer-looking skin / Before you try that new product / Hands off: the kindest skin habit
Preview text: Patch testing, one product at a time, and hands off.
Hi (FIRST NAME),
Three gentle habits I share with almost everyone.
Patch test anything new on your inner arm, twice a day for 7 to 10 days, before it goes on your face. That’s the American Academy of Dermatology’s method. Bring in strong products, such as exfoliating acids, one at a time and slowly, so you can tell what your skin likes. And hands off spots: the NHS says picking or squeezing can cause scars.
If your spots are deep, painful or causing scars, or treating them yourself isn’t helping, the NHS suggests seeing a GP first.
When you’re ready, book a consultation and we’ll make a plan together. Results vary from person to person.
Speak soon,
Sanyu 🤎
Button: Book a consultation (https://nyuskinstudio.as.me/?appointmentType=95546511, source code EMAIL-QUIZ-CLEAR2)
Email 1. Sends straight away, when someone joins the group.
Subject options: Your skin quiz result, and your free guide ✨ / Here’s your starting point, (FIRST NAME) / A little more glow: your guide is here
Preview text: Your result from my quiz, plus Skin dos and don’ts.
Hi (FIRST NAME),
Thank you for taking my skin quiz. You told me you’d like more glow, or smoother, firmer-looking skin.
On my menu, NYU Glow Renewal (60 minutes, £150) is my V-Grape renewal treatment for a brighter, fresher look, with minimal downtime. NYU Lift (90 minutes, £150) uses Korean skin technology to help skin look smoother and more hydrated. And the NYU Skin MOT (60 minutes, £65) is a personalised facial, lovely if you’re new to the studio. Your result is a starting point, not a diagnosis: I’ll confirm what suits your skin at your consultation.
Your free guide, Skin dos and don’ts, is below. Page 6 covers cleansing and moisturising.
From here: one more email from me in a few days, then about two a month.
Speak soon,
Sanyu 🤎
NYU Skin Studio
Button: Download your free guide (GUIDE LINK)
Email 2. Sends 3 days later.
Subject options: The simplest glow tip I know / Damp skin, then moisturiser / Two small habits for a fresher look
Preview text: Moisturise on damp skin, and SPF every morning.
Hi (FIRST NAME),
Two small habits help skin look its best.
Moisturise while your skin is still damp, with a fragrance-free cream. Creams hold moisture better than thin lotions, and dry skin can look grey or ashy on darker tones. Then SPF 30 or higher every morning.
When you’re ready, book a consultation and we’ll find your best starting point together. Results vary from person to person.
Speak soon,
Sanyu 🤎
Button: Book a consultation (https://nyuskinstudio.as.me/?appointmentType=95546511, source code EMAIL-QUIZ-GLOW2)
Under the button: Or book NYU Glow Renewal (https://nyuskinstudio.as.me/?appointmentType=94716703).
Every email keeps MailerLite’s footer with your address and unsubscribe link, plus three lines: “You’re getting this because you asked for your skin quiz result on nyuskinstudio.co.uk.” “NYU Skin Studio does not offer medical advice or services.” “Results vary from person to person.”
Facts in the emails: your free guide and its research (AAD 6 to 12 months and patch test method, NHS on picking and seeing a GP, SPF and tinted SPF advice), checked 31/10/2026; NHS “Acne”, reviewed 22/09/2026, read 01/11/2026. Prices and lengths: your booking page, 01/11/2026. Voice and rules: your AI pack, files 02, 04 and 07.
On the free plan: MailerLite Free runs 3 automations at a time, and your welcome series is one of them. So switch on two Quiz groups first. Even tone is your specialism, so it’s a lovely one to start with. Until there’s room for the third, put your Newsletter group’s number in that group’s setting (and add Newsletter to the form as an interest group), so those sign-ups get your welcome series and the guide instead. The Comfort plan runs 50 automations.
MailerLite pricing, read 01/11/2026: Free has “Active automations” 3, “Automation steps” 5, “Active forms” “Limited to 3” and “Interest groups (tags)” “Unlimited”; Comfort has 50 active automations and starts at $12 a month. MailerLite Help, read 01/11/2026: embedded forms let you “select the group(s) into which subscribers of this form will be added” (edited 16/02/2024); interest groups: “Subscribers can self-select the correct group by checking a box” (edited 10/07/2026); freebies: “set your workflow trigger to When a subscriber joins a group” (edited 13/07/2026). Not tested with a real MailerLite account: the test in step 5 is how you’ll know it works.
Four free ways to send people to the quiz, each checked on the platform’s own help page on 01/11/2026.
Frame 1: a quiz sticker, “How long does a dark mark a few shades darker than your skin usually take to fade?” Answers: Overnight, About a week, About a month, 6 to 12 months (the right one). Frame 2: “The American Academy of Dermatology says 6 to 12 months. Patience and daily SPF help. Not sure where to start? My 1-minute quiz picks a starting point from my menu.” Add a link sticker to your quiz page.
About Instagram, How to use Instagram Stories (2026 guide, read 01/11/2026): the quiz sticker “lets you add four answer choices with one correct answer”. About Instagram, 27/10/2021: link stickers are open to “all accounts”, except new accounts and accounts that break the rules. The 6 to 12 months figure is the AAD’s, from page 5 of your free guide (checked 31/10/2026).
Film your phone tapping through the quiz in the studio, landing on a result. End on you: “Link in bio. I’ll confirm everything at your consultation.” Caption: “Not sure which treatment? Take my 1-minute quiz 🌿 Seven taps, and you get a starting point from my menu, with prices. It never diagnoses: I’ll confirm what suits your skin at your consultation. Link in bio. #NYUSkinStudio #MelaninRichSkin #Beckton #EastLondon”
Hook rule from your AI pack, file 04: Meta’s ad rules don’t allow posts that imply someone’s health, so keep hooks about choosing a treatment (“Not sure which treatment?”), never about their skin (“Struggling with dark spots?”). Writing organic posts the same way means any of them can be boosted later.
You already pin three posts. Swap the oldest for a quiz post, so every new visitor to your profile sees it first: open the post, tap the options menu at the top right, and pin it.
Instagram Help, read 01/11/2026: “You can pin up to three of your Instagram posts to the top of your profile grid.” Your three pinned posts were seen on 30/10/2026 (website research, section 01).
Add an update with a treatment room photo: “Not sure where to start? My free 1-minute skin quiz suggests a treatment from my menu.” Add a button that links to your quiz page.
Google Business Profile Help, read 01/11/2026: updates “Share info about your business”; the button “should direct customers to a website where they can complete the action”; posts “older than six months are archived unless a date range is set”.
The quiz is for adults, so share it where your audience is adults, and keep peel and microneedling posts away from teens. UK advertising rule CAP 12.25 says ads for cosmetic treatments “must not be directed at those aged below 18 years through the selection of media or context in which they appear”. Under-18s are very welcome at a consultation with a parent or guardian, as your booking form says.
CAP Code rule 12.25, from your AI pack, file 04 (checked 30/10/2026 to 01/11/2026). Your Acuity intake form, read 01/11/2026: “Individuals aged 16 and above may attend unaccompanied after their first treatment, provided a parent or guardian accompanied them for their initial consultation/first treatment.”
Counts only, and they’re genuinely useful. After a month or two you’ll know what people most want help with, in their own choices.
Acuity Help, Tracking appointment referral sources (checked 30/10/2026, your email plan, section 04): add &field:ID=CODE to booking links, “field” in lower case, and read results under Reports. WhatsApp Business labels to sort chats: whatsappbusiness.com, read 01/11/2026 (Social tab).
Your goal sets the starting pair, best match first:
Then the other answers fine-tune it:
Tested on 01/11/2026: all 62,208 possible answer combinations end in a real treatment or a consultation, every booking button matches your booking page, and none of them sends a health answer anywhere. The full map sits in plain words at the top of the code. To change a match, paste the code into your AI helper and tell it what you’d like.
Your Acuity intake form, read 01/11/2026: “Contraindications include active acne, skin infections, open wounds, uncontrolled rosacea, eczema, psoriasis, pregnancy (for microneedling), or use of strong retinoids or isotretinoin.” and “If you’re unsure about sensitivities, we recommend a patch test at least 24 hours before your appointment.” American Academy of Dermatology, Chemical peels: Preparation (checked 31/10/2026): tell your practitioner if you take or have taken isotretinoin, and if you get cold sores. NHS, Acne (reviewed 22/09/2026): see a GP if “the spots are deep, painful or causing scars”.
Sanyu, this one is a gift for your clients and a gift for your marketing. It shows what London’s year usually does to skin, from the first strong sun in March to cold, heated rooms in December, with gentle tips for this week and a kind nudge to the right treatment. And it gives you something warm and useful to say every single month, all from trusted sources. 🌿
London’s year changes how skin feels: brighter sun from March, pollen through spring and summer, cold air and central heating in winter. Here’s what each month usually brings, with gentle tips for this week.
These are typical patterns, not a forecast. For this week’s real weather, check the free Met Office London forecast (with the UV index) and its pollen forecast.
Typical seasons for London. Tap a month to see what it usually brings.
Optional, and private to you. For anyone who has periods.
Hormones shift around periods, and for some people that shows up as spots. The NHS lists spotty skin among the common signs of PMS, which can come in the weeks before a period. Add two answers and this shades the days your skin may be more likely to break out. It’s an estimate only: everyone is different. It’s not for contraception or planning a pregnancy.
Private by design. Your answers stay on this phone. Nothing is sent anywhere: not by email, not by WhatsApp, not over the internet. Close the page and they’re gone, unless you tick “Remember on this phone”.
Count from the first day of one period to the first day of the next. The NHS says cycles usually come around every 28 days, and can range from 21 to 35.
Saves your two answers in this browser only, so they’re here next time. Untick it, or press “Forget my dates”, to delete them.
Please see a GP if your periods become more painful, heavier or irregular, if period pain stops you doing your usual things, or if spots are deep, painful or causing scars. Anything new or worrying is always worth a chat with your GP.
Pregnancy hormones can bring darker skin or brown patches on the face, sometimes called the “mask of pregnancy”. The NHS says pregnancy skin changes gradually fade after the baby is born, and suggests a high-factor sunscreen and not staying in the sun for long.
The American Academy of Dermatology says to wait until after your baby is born to treat these patches, and that they may improve, or sometimes go away, after birth. Tell Sanyu you’re pregnant before any treatment, and mention anything that worries you to your midwife or GP.
This calculator is made for regular cycles, so it won’t be useful during pregnancy.
General information, not medical advice. The seasons are typical patterns, and real weather varies from year to year. For anything new, changing or worrying, please see your GP. Sanyu can tailor all of this at a consultation.
All checked on 01/11/2026 unless a date says otherwise. Treatment prices from the Acuity booking page, checked 01/11/2026.
To add it: in Squarespace, edit the page, add a Code block, paste the code and save. JavaScript in Code blocks needs the Core, Plus or Advanced plan. Log out to check it, because code sometimes doesn’t show while you’re logged in.
The calendar is honest about the difference, and your posts can be too.
The months, the pollen seasons, the strongest-sun window and the average temperatures. They come from the NHS and the Met Office’s long-term averages, so they’re much the same every year, and you can plan emails and posts weeks ahead.
This week’s real UV index, pollen level and first frost. Check the free forecast before a “skin weather” story or a first-sunny-week reel, and say “today” or “this week” only when it’s true.
promotional activitiesas commercial, so a studio website would need a paid plan. open-meteo.com/en/terms, checked 01/11/2026:
You may only use the free API services for non-commercial purposes.
Subject to the terms of the licence, but it needs a sign-up and a private key sent with every request, which can’t be kept private inside a public web page. Its help page doesn’t mention pollen. datahub.metoffice.gov.uk/support/faqs, checked 01/11/2026.
Each month has its own skin story, and each story gives you an email, a post and a natural next treatment. Many of the emails are already written in your seasonal email copy. Tap a month to open it.
Typical patternForecastFixed date
You hear first: the Black Friday peel course), everyone on Monday 23/11/2026, Black Friday on Friday 27/11/2026 at 09:00 (
Black Friday, the calm version), and the last call on Monday 30/11/2026 at 10:00 (
Closes tonight at 23:59: the peel course). The closing time, places and gift are your decisions.
A gift for them, a bonus for you: e-gift cards of £50, £100 or £300 (the bonus value is yours to confirm). Your December newsletter on Tuesday 08/12/2026, with a “skin weather” box: gloves, lip balm and a richer cream.
Your skin after December: a gentle reset(already written), plus your win-back email on Monday 04/01/2027.
Valentine’s, Galentine’s, or just a Tuesday 🤎. Thursday 04/02/2027 at 10:00,
Ramadan at the studio: timings, skin care and Eid: Ramadan is expected to begin around 8 to 10 February, depending on the moon sighting. Tuesday 23/02/2027,
Mothering Sunday is Sunday 07/03 🤎.
Eid Mubarak from NYU Skin Studio, with nothing to buy.
Your April skin notes 🌿, from your newsletter template.
Before summer: patch test your new SPF 🌿, with the American Academy of Dermatology’s 7 to 10 day method.
Melanin-rich skin still needs SPF. Here’s why.(already written).
Holiday booked? Read this before your next peel(one of your June subject lines), on the 7-day rule and planning around trips.
Your autumn skin plan starts with a chat, inviting a consultation in September.
Autumn is when I like to start peel courses(already written).
We all have about the same number of pigment cells 🤎, the surprising fact from your free guide research.
Skin lines: NHS, Met Office (Heathrow averages 1991 to 2020, UV codes, hay fever season) and American Academy of Dermatology, checked 01/11/2026. Dates, subject lines and the Bhueti, Ramadan and Diwali notes: your seasonal email research (31/10/2026). Ramadan and Eid depend on the moon sighting. Prices: Acuity and your shop, checked 01/11/2026.
Because the seasons are typical patterns, you can write each email weeks ahead and let MailerLite send it on the day.
can self-select the correct group by checking a box. Its help page doesn’t say whether this is on the Free plan, so check your form settings. mailerlite.com/help/how-to-use-interest-groups-inside-forms (last updated 10/07/2026), checked 01/11/2026.
Groups are only ever what people choose to hear about. Never make a group from cycle dates, skin conditions, health, religion or ethnicity, and never guess them. Health details count as special category data under UK GDPR (Article 9). The Ramadan email goes to your whole list.
Your AI file 04 (skin claims and advertising rules) and file 07 (email rules), 01/11/2026.
Four easy habits, all at £0, and all built on the same calendar.
Every Tuesday morning: this week’s UV and pollen from the Met Office, what the season usually means for skin, and one tip from the calendar. About ten minutes a week.
This week’s skin weather in East London 🌿 UV: (from the Met Office forecast) Pollen: (from the Met Office pollen forecast) What it usually means for skin: (one line from the Skin calendar) My tip: (one tip from the calendar) The whole year is on my Skin calendar. Link in bio 🤎
The first sunny week, when the forecast first shows a UV index of 3 or more (the NHS says consider protecting your skin from 3), and the first cold snap, when it first shows frost. Write both scripts now, then post them on the day.
A short weekly update with the season’s tip and a link to the calendar page, as on your Social tab. It keeps your 5.0 profile fresh for people searching nearby.
A collab post with Bhueti, the salon you work inside, shows on both profiles. The calendar gives you ready reasons: “hair and skin for Eid”, winter dryness for hair and skin, or summer sun. If either of you gives the other anything free for a post, start the caption with “Ad”.
Instagram collab posts and the “Ad” rule: your Social tab (About Instagram and the ASA influencers’ guide, checked 01/11/2026). Keep every post kind: no question hooks about skin worries, and nothing that suggests you know someone’s health (your AI file 04).
Copy a month from this tab into one of your ready-made prompts, and your AI drafts it in your voice, within the advertising rules.
The cycle part of the calendar never connects to MailerLite, Acuity, WhatsApp or anything else. A visitor’s answers stay in their own phone, and nothing ever reaches you. So there’s nothing for you to store or look after. Please never ask clients to send their cycle dates, and never build reminders or groups from them.
Checked in testing on 01/11/2026: the calculator makes no network requests, and it saves to the phone only when the visitor ticks “Remember on this phone”.
Every skin fact on this tab and in the calendar comes from the NHS, the Met Office, the American Academy of Dermatology, the British Association of Dermatologists or the British Skin Foundation, checked on 01/11/2026 unless a date says otherwise, with each source named in the calendar’s small print. Seasons are typical patterns, so real weather will vary. Nothing was signed up for or published on your behalf. 🤎
We can't honestly forecast your visitors yet, because we can't see your numbers from outside. Squarespace's own Analytics panel counts visits, but nothing yet shows which searches and clicks lead to bookings. What we do know is encouraging: few salons nearby offer what you offer, and the changes below are the kind that help Google, Bing and AI tools show you. Set up free tracking now and you'll have real numbers to compare after about 4 to 8 weeks.
Groups of pages and articles that answer what your clients search. Each group has one main "hub" page on your site, usually a treatment page, and articles that guide readers on to it. Start with the high-priority groups.
You already do the hard part beautifully. You show up on camera, you teach, and your keyword messages make booking feel easy. Nothing here needs an ad budget, and it all builds on what’s already working. 🌿 Your ready-made designs are waiting in Your files, ready to download and post.
“The appointment is one part of the journey.”
Four gentle weeks around three moments: your new free guide, Black Friday on 27/11/2026 and Christmas gifting. Pick what feels doable. Every caption mentioned is ready to copy further down.
Caption for the guide carousel
I made you something 🤎 Skin dos and don'ts: a calm, honest guide for melanin-rich skin. Nine dos, seven don'ts, each one checked against NHS and dermatologist advice. Swipe for a taste, then grab the full guide free through the link in bio ✨ #NYUSkinStudio #MelaninRichSkin #SkinFacts #Hyperpigmentation #SkinJourney
Your eight ideas in date order, each with a hook, how to make it and a caption in your voice. Tap one to open it. Anything in brackets marked “you to confirm” is yours to fill in.
“We all have about the same number of pigment cells.”
How to make it
Big soft olive text on cream (design NYU 08, ready in Your files), then pin it.
Caption
Fun fact for your feed 🤎 Whatever your skin tone, you have roughly the same number of melanocytes, the cells that make pigment. The difference is what they make. Melanin-rich skin makes more melanin, more of the deep brown-black kind, packed into bigger parcels. Beautiful, protective, and quick to react when it's irritated. That's why gentle wins. I've put my full list of skin dos and don'ts into a free guide. Grab it through the link in bio ✨ Source: Brenner and Hearing, Photochemistry and Photobiology, 2008. #MelaninRichSkin #SkinFacts #NYUSkinStudio #Hyperpigmentation #SkinJourney
“Before I treat your skin, I want to understand it.”
How to make it
The TikTok you posted with this line on 21/10/2026 had 737 views by 30/10/2026, one of your best recent ones.
Caption
Before I treat your skin, I want to understand it. 🤎 Every new client starts with a conversation: your skin story, what you've tried, and what you'd like help with. A peel only goes ahead if it's right for your skin. Start online with a 15-minute Virtual Skin Consultation (£20), or come in for an Advanced Skin Consultation (£45). DM "PLAN" and I'll help you choose. #NYUSkinStudio #SkinConsultation #MelaninRichSkin #HerbalPeel #EastLondonSkincare
“Everyone on Black Friday: adding 6 serums to their basket”
How to make it, 7 to 10 seconds
Caption
Your skin doesn't need a basket full of new products. It needs a plan you'll actually stick to. 🤎 Black Friday details drop on Monday 23/11. DM "PEEL" and I'll send them to you. #NYUSkinStudio #HerbalPeel #SkinJourney #KoreanSkincare #LondonSkincare
“The calm Black Friday.”
How to make it
Five slides from your design NYU BF 01, ready to download in Your files. To swap in your own treatment room photos, ask Steve for the Canva version.
Caption
The calm Black Friday is here. 🤎 Three face herbal peels for £270, and each course comes with a full-size ISOV UV Block SPF50+ to use between sessions. Why a course? One peel is a lovely reset. But if you're working on pigmentation, texture or acne marks, consistency matters more than any single appointment: treatment + home care + daily SPF. Good to know: A consultation and suitability check come first. A 50% non-refundable deposit secures your place. (you to confirm: number) places, one SPF per course. All 3 sessions to be used by (you to confirm: date). For adults: women, and men by referral. Booking closes Monday 30/11 at 23:59. DM "PEEL" and I'll send you the booking link 🌿 or book through the link in bio. #NYUSkinStudio #HerbalPeel #BlackFridayUK #MelaninRichSkin #EastLondonSkincare
“The Black Friday herbal peel course is open 🌿”
Launch day, 23/11/2026
The Black Friday herbal peel course is open 🌿 3 face herbal peels for £270, with a full-size SPF50+. Consultation first, (you to confirm: number) places. Closes Monday 30/11 at 23:59. Message me PEEL for the link.
Last day, 30/11/2026
Last day 🤎 The Black Friday herbal peel course closes tonight at 23:59. 3 face herbal peels for £270, consultation first. Message me PEEL for the link.
“Session 1 starts with a conversation”
How to make it, 15 to 20 seconds
Small white serif captions low on the screen, like your “UK springtime” reel.
Caption
This is what an NYU skin journey can look like. The appointment is one part of it. What happens in between matters too. 🤎 The Black Friday peel course: 3 face herbal peels for £270, with a full-size SPF50+. Closes Monday 30/11 at 23:59. DM "PEEL" ✨ #NYUSkinStudio #SkinJourney #HerbalPeel #MelaninRichSkin #KoreanSkincare
“Me when someone asks if I’ll extend the Black Friday course”
How to make it, 5 to 7 seconds
Deadpan, like your retinol skit. Use reel cover 2 from NYU BF 04, in Your files.
Caption
Closes tonight at 23:59. Not tomorrow, not "just for you". DM "PEEL" if you want in 🌿 #NYUSkinStudio #CyberMonday #HerbalPeel #SkinJourney #LondonSkincare
“Shopping online today? Skip the candle.”
How to make it
Your e-gift cards come in £50, £100 and £300.
Caption
Shopping online today? Skip the candle. 🤎 NYU e-gift cards start at £50 and arrive by email, so there's nothing to post and nothing to wrap. They can use it on a treatment or on Korean skincare from the online store. Shop through the link in bio ✨ #NYUSkinStudio #GiftIdeas #CyberMonday #SkincareGifts #EastLondon
Free features worth a go, each checked on the platform’s own page on 01/11/2026. Start with reels: they’re already your strongest format.
Three reels to film
“What actually happens during a herbal peel?”
One of your best recent TikToks (743 views on 30/10/2026). A fresh version, filmed calmly.
“Three things I’d keep off melanin-rich skin.”
Straight from your guide, so every point is already checked.
“Tell me what’s on your shelf. I’ll put it in order.”
Shows off your new routine tool, once it’s live on your website.
For every treatment video: written permission from your client, and no filters on skin.
Test a reel on people who don’t follow you yet. Before you share, turn on the Trial toggle. Instagram shows it to non-followers first. If it does well, share it with everyone, or let Instagram share it for you based on views in the first 72 hours. Only you can see it’s a trial.
Try it with: “Panic versus a plan” on 19/11/2026. No toggle yet? Instagram only offers trial reels to eligible accounts, so yours may not have it yet.
Checked on Instagram for Creators
Poll: people tap an answer, and you see live results and who voted. Questions: people send you questions to answer in your next story. Add Yours: anyone can add their own story to a thread you start.
Try: a poll for the pigment cell fact, a questions sticker on 28/11/2026, and an Add Yours: “Show me your skincare shelf 🌿”.
One post that shows on both profiles, shared with both sets of followers. Before you share, tap Tag people, then Invite collaborators. You can add up to 5.
Try: a “hair and skin” idea with Bhueti, the salon you work inside, for Eid or weddings. If either of you gives the other anything free for a post, start the caption with “Ad”.
Checked on About Instagram and Instagram for Creators
Invite one local creator a month for a complimentary treatment, after a consultation. She shares her honest experience, labelled “Ad” at the start, with her own code or tagged booking link so you can see who she sends.
Start with: the shortlist in your partnerships research.
Rules from the ASA influencers’ guide
Free, up to 30 days ahead. Before you share a post or reel, open More options (the three dots), turn on Schedule, and pick a date and time. Collab posts can’t be scheduled yet, so share those live.
Try: schedule launch week on one quiet evening.
Checked on Meta’s help centre
Updates, offers and events right on your Google listing, with a photo and a button to book. You can schedule them. Posts are archived after six months unless you set dates. When we looked on 30/10/2026, your profile had a perfect 5.0 from 17 reviews, so it’s a lovely shop window to keep fresh.
Try: a short update each week, and an offer post from 23/11 to 30/11/2026.
Checked on Google Business Profile Help
Free to download. A catalogue to show your treatments, quick replies for questions you get every day, greeting and away messages, and labels to sort chats. Status updates go to your contacts and disappear after 24 hours.
Try: a quick reply for PEEL with your booking link, a “Black Friday” label, and a catalogue entry for each treatment.
Checked on WhatsApp Business and the WhatsApp Help Center
A one-way group chat for your followers, with text, video, voice notes and polls. Instagram’s help centre says a channel needs a public account with more than 1,000 followers, and you had 473 on 30/10/2026, so this one is a lovely goal to grow into.
When you’re there: one skin note a week, and first look at new offers.
Checked on Instagram for Creators and Instagram Help
Your Black Friday designs are ready to download in Your files. To change any words, Steve can share the Canva versions with you. Canva says its free plan is “available to anyone”.
canva.com/pricing, checked 01/11/2026
Instagram’s own video editor. Exports in 4K with no watermark, adds captions automatically and makes voices clearer. The App Store lists optional in-app purchases.
App Store listing, checked 01/11/2026
Catalogue, quick replies, greeting and away messages, and labels, all in one free download.
whatsappbusiness.com, checked 01/11/2026
Plans and schedules posts and stories across a Facebook Page and Instagram. Until you have a Facebook Page, Instagram’s own scheduling may be simpler.
App Store listing, checked 01/11/2026
For your guide sign-ups: up to 250 subscribers and 2,500 emails a month on the free plan.
mailerlite.com/pricing, checked 31/10/2026
Your voice already does most of this naturally. These few swaps help keep every post within the UK advertising rules and Meta’s ad rules, especially if you ever boost one (pay to show it to more people).
“Help”, “support” and “the look of”
“Cure”, “fix”, “remove pigmentation” and “safe for all skin”
Lead with your idea: “The calm Black Friday.”
Questions about someone’s skin, like “Struggling with dark spots?”. Meta’s ad rules don’t allow ads that assert or imply something about a person’s physical health, so a boost with a hook like this is likely to be rejected.
Places, deposit and closing time in every offer post
“Was” prices, percentage-off claims, “free” and countdown clocks
“Herbal” as a lovely description
Suggesting something is safe or works just because it’s natural
Real, unfiltered results, with signed and dated consent
Filters on skin, or before-and-after photos without the unedited originals
From the CAP Code section 12, CAP guidance on cosmetic interventions, ASA before-and-after advice, Meta’s personal attributes policy, the ASA influencers’ guide and Google Business Profile Help.
Sanyu, everything made for your studio lives here, ready to save to your phone or computer. Your social designs are finished in your own cream and olive, so posting is simply pick, save and share. 🌿
Fourteen designs for Instagram, TikTok and email, from your Black Friday teaser to your pigment cell carousel, in the order you’ll post them. Tap any picture to see it full size.
Every design in one go
All 27 pictures, sorted into a folder for each design.
Ready to post as they are. They use your suggested dates, with booking closing Monday 30/11/2026 at 23:59, and the full-size SPF50+ as the gift. Choosing something different? The designs were made in Canva, and Steve can share the Canva versions with you, so any word or photo is quick to change.
Your Sale plan tab says what to post each day, and your free guide’s 13 slides are on the Free guide tab.
The research behind this page, as documents you can keep, print or come back to. They are PDFs, so they open on any phone or computer.
Every report in one go
All twelve files below in one folder.
Most of these were written first, on 30/10 and 31/10/2026. Where a detail differs, the tabs on this page are newer, so go with those.
Ten emails for the year ahead, in your colours, ready to rebuild in MailerLite (your free email tool). Each download holds the email and its photos. Tap a picture to read the whole email.
All ten emails in one go
The emails, their photos and their preview pictures in one folder.
A few more ready-made things live on their own tabs, right where you’ll use them.
Every file here was made for NYU Skin Studio between 30/10/2026 and 01/11/2026. Nothing has been posted or sent for you. 🤎
Everything marked "you to confirm" or "you to add" on the designs comes from this list. The first three let you finish step 3 (one set of details everywhere) and your Google profile.
Sanyu, the AI account you already pay for can take on a lot of your writing. Give it your studio’s files once, then copy a prompt whenever you need something. Here’s how, one easy step at a time. 🌿
Eight short files teach your AI who you are, how you sound and which rules to follow. Add them once and every answer starts from your real facts, not guesses.
Everything in one file
Files 00 to 07 joined together. The easiest choice if your plan lets you add only a few files.
A project is a folder inside your AI app. Everything in it (files and instructions) is used in every chat you start there.
OpenAI help, Projects in ChatGPT (help.openai.com/en/articles/10169521). Read from a search summary on 01/11/2026, because the page blocks automatic reading. That summary gives Free 5 files and Go and Plus 25; an older OpenAI file page says Plus 20.
Claude help, How can I create and manage projects (support.claude.com/en/articles/9519177), checked 01/11/2026. Projects are on every plan; Free accounts can have up to 5.
The project instructions are eight short rules: use only your real facts, British English and £, no medical claims, and never keep client health details.
These instructions follow you into every chat, even outside the project. A line or two is plenty: your name, the studio, British English and £.
help.openai.com/en/articles/8096356, search summary 01/11/2026. Project instructions win over these inside a project.
support.claude.com/en/articles/10185728, checked 01/11/2026.
Pick a job, fill in a box or two, and copy. Each prompt already tells your AI to use your files, follow the advertising rules and write like you. Paste it into a chat inside your NYU project.
The prompts are on their way. Refresh the page in a moment.
A few things beyond chatting that save you real time.
So it can find an email or a document for you, instead of you copying it in. In ChatGPT these add-ons are now called plugins.
learn.chatgpt.com/docs/plugins, checked 01/11/2026: it names the Gmail and Google Drive plugins. OpenAI’s help centre (search summary 01/11/2026) says apps moved into the Plugin directory on 09/07/2026.
For example: every Monday, suggest three Instagram captions from my blog plan. Repeating jobs live under Scheduled. Hourly schedules and exact times need a paid plan.
help.openai.com/en/articles/10291617, search summary 01/11/2026.
Image making is on every ChatGPT plan. Lovely for backgrounds and ideas. Never use an AI image to show skin or results: the UK advertising rules in your file 04 ask for real, unedited photos.
help.openai.com/en/articles/11084440, search summary 01/11/2026.
All four are in Claude’s connector directory, so Claude can find an email or work on a Canva design with you.
support.claude.com/en/articles/11176164 and claude.com/connectors, checked 01/11/2026.
For example: every Monday, suggest three Instagram captions from my blog plan. It runs even when your computer is asleep.
support.claude.com/en/articles/13854387, checked 01/11/2026. On all paid plans.
Claude doesn’t make photos or illustrations. It makes diagrams and charts. For images, use Canva (it connects to Claude) and your own photos.
support.claude.com/en/articles/9002504, checked 01/11/2026.
ChatGPT Plus is $20 a month. Go and Pro plans exist too. UK accounts can be billed in pounds, but no official £ price was found, so check the price at checkout.
help.openai.com/en/articles/6950777 and 10421635, search summaries 01/11/2026. OpenAI’s pricing page blocks automatic reading.
Claude Free is $0. Pro is $20 a month, or $17 a month if you pay for a year ($200 up front). Prices are shown in US dollars without tax. Claude uses your local currency where it can, so check the £ price at checkout.
claude.com/pricing and support.claude.com/en/articles/8325606, checked 01/11/2026.
MCP is a standard plug that lets your AI app reach into your other apps. The people who made it describe it as a USB-C port for AI applications
.
modelcontextprotocol.io, checked 01/11/2026.
Anthropic warns that custom connectors are not checked by Anthropic, and Malicious MCP servers may include hidden instructions
. support.claude.com/en/articles/11175166, checked 01/11/2026.
OpenAI shows a risk warning before you add a custom connector. developers.openai.com/plugins/deploy/connect-chatgpt, checked 01/11/2026.
Squarespace now has its own official connector. It helps with your shop and contacts. Pages and blog posts are still a copy and paste job, and that route works beautifully.
developers.squarespace.com/mcp/overview and /mcp/tools/commerce (13 shop tools), checked 31/10/2026 and rechecked 01/11/2026. Squarespace: shop tools are Currently only available in Claude and ChatGPT
, and A product or contact the assistant creates or edits is saved to your live website.
New products stay hidden from shoppers until published.
Free Claude accounts can add only one custom connector, so choose the one you’ll use most.
support.claude.com/en/articles/11175166 and developers.squarespace.com/mcp/connect-a-client, checked 01/11/2026. Custom connectors work on every Claude plan, Free included.
On ChatGPT this may not be offered on your plan yet. Adding your own connector (OpenAI calls it a custom MCP server) is clearly offered on Business and Enterprise. Guides written by other companies say Plus and Pro get only a read-only version, which can look things up but not change them. OpenAI’s own help page couldn’t be read to confirm, so if the option doesn’t appear, your plan doesn’t have it.
Steps from developers.openai.com/plugins/deploy/connect-chatgpt, checked 01/11/2026 (it names no plans: Account and workspace policies apply
). Plan limits from help.openai.com/en/articles/12584461 (search summary 01/11/2026) and other companies’ guides. Squarespace’s own page gives an older route: Settings, then Apps & Connectors (or Connectors), then add a custom connector.
https://mcp.squarespace.com/mcp
Squarespace says: Keep that approval step turned on for tools that write to your website.
An approval prompt is the box that asks “Allow?” before your AI changes anything.
support.squarespace.com, Blogging with Squarespace (updated 07/10/2026) and Adding SEO descriptions, checked 31/10/2026. For a page, the SEO title and description are in that page’s settings, under SEO.
MailerLite Free, plus MailerLite’s own connector in your AI app. It costs £0 until you pass 250 subscribers. Your AI helps plan and draft; you press send yourself, which is exactly the final check you want.
| Your list | What to use | A month |
|---|---|---|
| Up to 250 | MailerLite Free and your AI app | £0 |
| 250 to 500, and you’d like the AI to send | MailerLite Comfort, from $12 | about £9 |
| 250 to 2,500, staying at £0 | Sender Free (its AI makes drafts only) | £0 |
mailerlite.com/pricing and sender.net/pricing, checked 01/11/2026. MailerLite Free: 250 subscribers, 2,500 emails every 30 days, 3 automations, 3 forms, MailerLite logo on emails. Comfort removes the logo; $12 is about £8.96 at the 30/10/2026 ECB rate, before VAT, and the page shows dollars or euros only, so check the £ price when you pay. Sender Free: 2,500 subscribers, 15,000 emails a month, Sender branding. Sender hasn’t said whether its AI connection works on Free.
mailerlite.com/help/how-to-connect-mailerlites-mcp (last edited 19/10/2026), checked 01/11/2026. This is MailerLite’s ready-made plugin in ChatGPT, and that help page lists it for a Free or paid plan
. MailerLite’s developer page (developers.mailerlite.com/mcp, checked 01/11/2026) describes a different, do-it-yourself route through ChatGPT’s developer mode, Available to Pro and Plus accounts on the web
. You don’t need that route: use the steps above.
mailerlite.com/help/how-to-connect-mailerlites-mcp and claude.com/connectors/mailerlite (made by MailerLite, marked Anthropic verified
), checked 01/11/2026. The two companies say different things about plans. MailerLite’s help page lists Claude Pro, Max, Team, or Enterprise
. Claude’s help page (support.claude.com/en/articles/11176164) says directory connectors are available for all users
and names no plan on the MailerLite listing. So on Claude Pro it is sure to work; on Claude Free, simply try it. If it won’t connect on Free, it can be your one custom connector instead, with the address https://mcp.mailerlite.com/mcp.
On MailerLite Free the connection is limited and can’t send. That’s a good thing: nothing goes out until you press send in MailerLite. On a paid MailerLite plan the connector can also schedule a campaign to be sent, so keep approval prompts on and read each one. mailerlite.com/pricing, checked 01/11/2026: On Free, API and MCP access is limited and doesn’t include sending.
The tool list at developers.mailerlite.com/mcp includes schedule_campaign, Schedule a campaign to be sent
.
About an hour a month. The olive marks are the moments only you decide.
A suggested routine, built on the facts above and your email report’s calendar (newsletter on the first Tuesday at 10:00).
ICO guidance on electronic mail marketing (PECR), as checked on 30/10/2026. The ICO website was down for maintenance on 01/11/2026, so it couldn’t be rechecked today.
sender.net/help, Sender MCP server, checked 01/11/2026: Campaigns are never sent through this connection at all.
kit.com/pricing, mailchimp.com/solutions/ai-tools, emailoctopus.com, developers.squarespace.com/mcp, checked 01/11/2026.
From an empty account to your first scheduled email in ten small steps. Each one is short, and you can stop between any two. 🌿
Two steps need a wait while things switch on: up to 48 hours for your new address, and up to 24 hours for the domain check. Start step 2 early and the rest fits around it. The times on each step are my rough guide.
Choose the Free plan, sign up with nyuskinstudio@gmail.com, fill in the short “Tell us about yourself” form honestly, then confirm your email.
Why: MailerLite sometimes reviews accounts to keep spam out. Clear, honest answers help it go smoothly.
Automated reviews and content checks are typically completed within a few minutes,
manual account reviews can take longer, and during a review
you can continue accessing your account, creating and editing content.
Squarespace forwarding sends anything written to hello@ straight to your Gmail, at no extra cost.
Why: emails sent “from” a Gmail address fail the inbox checks. Your own address lands better and looks lovely.
Squarespace adds the settings it needs (including a DMARC record) to your domain for you. Replies you send will come from your Gmail, which is fine.
you get email forwarding at no extra cost; forwarding starts
24-48 hours after you verify your address;
we’ll automatically add TXT, DMARC, and MX records.
This is called domain authentication. In plain words: MailerLite gives you three short lines of settings, and you add them to your domain in Squarespace. They tell Gmail and others that MailerLite is allowed to send for you.
Why: MailerLite lets new accounts send without it only during the 14-day trial. After that it’s needed, and it keeps you out of spam.
The one fiddly bit. MailerLite says to delete any other SPF line (one that starts v=spf1). Squarespace says its forwarding lines can’t be removed while forwarding is on. If you see an SPF line already there, pause and ask Steve before you change anything, so your hello@ address keeps working.
without authenticating a domain during the 14 day trial period only;
If you have another SPF record in your DNS zone (value starts with v=spf1…), make sure to delete it;
It can take up to 24 hours.
A group is a named list inside MailerLite, so each email goes to the right people. Make these:
Using the skin quiz? Add its four too: Skin quiz, Quiz: even tone, Quiz: clear and calm, Quiz: glow and firmness. See the Skin quiz tab
Why: you only ever email people who agreed, and each person gets what they asked for. Groups are never about religion, ethnicity or health.
Your website form is already made, in your colours, on the Blog tab. Your gift for joining is your free guide.
MailerLite Free runs 3 forms at once. Newsletter plus the skin quiz is two, so one stays spare.
the File manager has a limit of 10MB) and mailerlite.com/pricing (Free: active forms
Limited to 3), checked 01/11/2026.
An automation (an email that sends itself) says hello the moment someone joins, with the guide button.
Why: it sends the guide they asked for straight away, while joining is fresh in their mind. It’s your warmest hello.
Free runs 3 automations at once, each up to 5 steps. Your welcome series is one. Ask your AI to write it with the prompt below.
Free), /why-pdf-files-cannot-be-added-as-attachments-in-mailerlite (
Insert File) and mailerlite.com/pricing (Free: active automations 3, automation steps 5), checked 01/11/2026.
A campaign is one email to one or more groups, like your monthly newsletter. The drag and drop editor lets you build it from blocks, no code at all.
Lovely news: the footer is added for you, with your postal address and an unsubscribe link that can’t be removed. That covers two of the UK rules.
cannot remove your physical postal address, and you also cannot remove the unsubscribe link.
Click Send a test and read it on your phone, just as a client would. Tap every link and the button.
Why: it’s the moment to catch a typo, a wrong price or a broken link, before anyone else sees it.
mailerlite.com/help/how-to-create-and-schedule-a-campaign (last edited 16/06/2026), checked 01/11/2026:Send a testis on the Send or schedule page.
Choose Send later, pick the date, the time and the London time zone, then click Schedule. Your newsletter’s slot is the first Tuesday of the month at 10:00.
Times go in 15-minute steps, so 10:00 or 10:15 works.
mailerlite.com/help/how-to-create-and-schedule-a-campaign (last edited 16/06/2026), checked 01/11/2026:send times must be selected in 15-minute intervals. Newsletter slot from your file 07.
Go to Campaigns, the Sent tab, and click View report.
Treat these as a guide. Spam filters sometimes tap links themselves, and on a small list one person moves the numbers a lot. Compare a few months side by side, then keep doing what gets clicks. ✨
mailerlite.com/help/how-to-analyze-and-export-reports (last edited 02/04/2026), checked 01/11/2026: Opens,The number and percentage of subscribers that opened your campaign; Clicks,
clicked at least one link in your campaign; MailerLite
records these automated clicks as subscriber activity, which can inflate your click stats.
No connection? No problem at all. Here are three ways your AI can still do the writing, easiest first.
If it connects, your AI can build the draft right inside MailerLite for you to check. The steps are above.
This always works, on any plan. Your AI writes the email in labelled pieces that match MailerLite’s blocks. You paste each piece in, then check it.
What your AI sends back Paste-ready, one label per block
SUBJECT LINE: Your skin in winter, and one easy habit 🌿 PREVIEW TEXT: A two-minute read from Sanyu. [BLOCK 1 · TITLE] Winter skin, made simple [BLOCK 2 · TEXT] Hi (FIRST NAME), Short, warm lines that teach one useful thing. [BLOCK 3 · IMAGE] Your own photo: the treatment room. Alt text: The calm treatment room at NYU Skin Studio. [BLOCK 4 · BUTTON] Words: Book your Skin MOT Link: (the booking link from your file 01) [BLOCK 5 · TEXT] Speak soon, Sanyu 🤎 NYU Skin Studio PLEASE CHECK: anything to confirm.
The words above only show the shape. Your AI fills in real ones from your files.
On the Free plan, MailerLite’s AI subject line helper is there to try a limited number of times. Its writing assistant, and its AI that makes whole designed emails, are on paid plans (from Comfort). So your own AI does the writing, for £0.
mailerlite.com/help/heylite-intelligence-toolkit-overview (last edited 31/08/2026), checked 01/11/2026: AI subject line generatorAll plans,
Free accounts have a limited amount; AI writing assistant
Comfort, Power; AI-generated HTML emails
Paid feature; not available on Free.
Steve made you ten seasonal email designs, from the welcome email to Mothering Sunday 2027 (in your Seasonal Email Designs document). Good news: MailerLite says the Free plan comes with all three of its editors, including the one for designs like these.
mailerlite.com/pricing, checked 01/11/2026: the Free plan comesalong with all 3 email editors (Drag & drop, Custom HTML, and Simple). Steps from mailerlite.com/help/how-to-use-the-custom-html-editor (last edited 16/06/2026), checked 01/11/2026.
MailerLite says It’s mandatory to include a visible unsubscribe link in all campaigns
, and it tidies the design’s styles for inboxes when you save.
Handy if the code feels fiddly, or if the Custom HTML option ever shows as locked on your account (one MailerLite partner page says it needs a paid plan, while MailerLite’s pricing page says Free has it).
you will need a MailerLite premium plan to use the custom HTML editor. The two MailerLite pages disagree, so the editor itself is the final word.
Five habits keep your clients’ trust and your studio covered.
Use a Temporary Chat: it doesn’t use or create memories. To switch memory off for good: Settings, then Personalization, then Memory, and switch off Reference saved memories. help.openai.com/en/articles/8590148, search summary 01/11/2026.
Use an incognito chat: those are never used for training. To switch memory off: Settings, then Your Claude, then Memory from chats. support.claude.com/en/articles/11817273 and privacy.claude.com, search summaries 01/11/2026.
One more small step: add a line to your privacy policy saying you use an AI assistant to help write and plan emails. The ICO says privacy notices should mention AI tools when they’re used. ICO AI guidance, from search results on 01/11/2026 (its site was down).
App, connector and email facts were checked on 01/11/2026 on each company’s own pages. Plans and menus change often: if a button looks different, the app’s own help page will have the newest steps. Nothing was signed up for or connected on your behalf. 🤎